The aim of the pitch is to let the client know our project orientation and evaluate our approach to making a video to attract more people to the Brighton Fringe Festival. We aim to use DSLR camera and it is almost hand held and more able to move along with participants.
During the pre-pitch preparation my initial plan based on my previous research online was to invite one host to interview random participants in the festival events in a cafe, a theatre, or an exhibition to see how they feel about getting involved in the festival. But some of my team members think it will not cover the variety of events going on in May and the host may address only limited number of participants. We finally did not choose the host-interview idea and we decided on addressing participants' involvement directly by following three participating representatives from different age groups. Although I was also passionate about interviewing some events' performers. In order to create the vibrance listed in the brief, we decided to use fast paced editing with each shot lasting for around one second. The visual content is designed to be children, their families, young teenagers joining in many kinds of activities. In the music track will be an energetic song indicating happiness so we are also meant to capture participants' smiling faces.
However in the tutorial when a mock pitch was done, our tutor suggested that we include much more narrative in our stories that made us in dilemma as it is difficult to include stories in a five-minute film consisting of three short films. We have to find out how to establish some small, narrative archive with their time in the festival. This is a bit spontaneous and needs participants to incorporate. Up to the point of doing the pitch, as we were not clear of whether we should access to some participants by ourselves or under the help of Fringe Office, we were not sure how the little narrative stories will be like.
The formal pitch was actually much more relaxing than we thought. we were invited to sit down together. But we were not sure who did what so there was only a rough division of tasks among us.
I was not the best presenter in my team so I contributed to some ideas for the final presentation. I could only be the opener as I am better at talking to one person than speaking confidently in front of a group of clients as Sam Harrison emphasized the importance of distributing appropriate tasks according to personal abilities. But the presentation was less formal than we expected and there was only one client so we found it easy eventually to clarify issues as we asked a few logistic questions.
We hope our client can be more clear of what is needed from the five minute film by asking more questions as it will also be a form of helping us check the necessary considerations in the future.
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